There's a lot of work that goes into it - if you think about how many collections a year that Karl Lagerfeld has to do, with Chanel and all the other things he does - you can't do that unless you are working 18 hours a day. It's really a lot of hard, hard work.
We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.
People are intimidated when they first meet me, but it doesn't take them long to realise I'm just an average person.
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