Our environments shape the way we see ourselves. If you have been condemned to live in an area that is pretty evidently a rat-run, then sooner or later you're gonna come to the conclusion that you're a rat.
If the audience knew what they wanted then they wouldn't be the audience, they would be the artist.
One of the reasons why I don't leave Northampton is that the people don't treat me like a celebrity. I've been here for years; I'm just that bloke with long hair.
Life is a lot more interesting if you are interested in the people and the places around you. So, illuminate your little patch of ground, the people that you know, the things that you want to commemorate. Light them up with your art, with your music, with your writing, with whatever it is that you do.