Our goal is to make the best devices in the world, not to be the biggest.
Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.
We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.
An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
Charles Erwin Wilson