Back in George W. Bush's second term, when diplomatic realism began to overtake foolish bellicosity, the president developed one of his patented nicknames for the two most powerful neoconservative journalists, William Kristol and Charles Krauthammer: he called them 'the Bomber Boys.'
If you have your own agenda and your own style and you don't easily conform to what the masses are doing, you're looked upon as being difficult. Whereas, I think of it as just being an individual.
The most dangerous thing for a branded product is low interest.
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