The artist doesn't really think about consequences - he or she does the work, stands back and looks at and thinks, 'Hmm, that could have worked better like this.' But as a person who needs to sell tickets to do the next work, one needs to analyze how it does or does not hit its mark.
Try on 100 different hats if you can, until you find the one that suits you best. It's a trial and error thing.
Find out what you like doing best and get someone to pay you for it.
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