Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.
Even when I was making the first 'Paranormal Activity,' I didn't tell anyone I was making it, not my friends or neighbors or co-workers. I just kind of found that there was nothing to gain by announcing to the world that you're doing something.
Every time I hear, Cut. Print, something cold and electrical goes off in my head, because I'm never going to change that film.
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