The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.
You either have a baby, want a baby, or don't want a baby, but you don't nothing a baby if you're in your 30s or 40s.
We have to be able to grow up. Our wrinkles are our medals of the passage of life. They are what we have been through and who we want to be.
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