I care about Bond and what happens to him. You cannot be connected with a character for this long and not have an interest. All the Bond films had their good points.
We don't have to go that far to sell our beer because our immediate accounts sell so much. Places that sold 10 cases before, now they're selling 30.
I have travelled and been pretty much a one man operation for most of my career, and I think it'll continue to be that way.
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