I've always had a burning desire to help people and make a difference in the world. I didn't know how I could do that in modelling when it can be such a fake world. But my dad told me I could make a difference by being true to myself and teaching people what I've learnt about spirituality, health and nutrition.
I started the label Tzadik to support an entire community of musicians, not just Jewish musicians. But the radical Jewish culture movement was begun in a lot of ways because I wanted to take the idea that Jewish music equals 'klezmer' and expand it to, 'Well, Jewish music could be a lot more than that.'