Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.
I don't have to work on it. I'm naturally a writer. The rapping and writing, they can go hand-in-hand - but rapping is an art that you have to practice and master, so I worked at it for a long time.
I started working when I was 9 or 10.
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