Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.
Virginia Woolf came along in the early part of the century and essentially said through her writing, yes, big books can be written about the traditional big subjects. There is war. There is the search for God. These are all very important things.
Design is important, it's an important dimension in the car. It's not the only one.
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