The English don't like concepts, really, not from a pop star. It's alright if they come from an 'intellectual,', but from a pop star you're getting ahead of yourself. Part of the class game is that you shouldn't rise above your station, and to start talking about concepts if you're in the pop world is getting a bit uppity, isn't it?
People are looking for certainty. The more complex the world becomes, the more people look for people to give them certainty and tell them what to do. During the past few years of actively thinking about this, there is one thing that I have accepted: certainty is not out there. There is not one strategy to follow, and that's OK.