If an American audience is given a serious musical theater piece that is well produced, dramatically gripping and wonderfully acted, they'll respond to it.
I think even if I was to go out there and win the Olympics, everyone's still going to remember the pre-race routine that I do and the video that went viral, so, y'know, that's alright for me.
So far, Indian companies have focused more on customer application. This needs to shift to packaged software for sectors such as banking and financial services.
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