The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.
Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.