No genuine choice is ever simply a matter of the arbitrary exercise of will. Take your choice of lunch today. You can't decide to want anything, but what you want will at least in part be a result of a series of other choices and judgments you've made in your life to date.
You meet with a CEO or founder. You talk about sales, engineering, product management and give some ideas or suggestions. And the founder quickly understands that you really can help them both operationally and from a strategic standpoint.
Our sister Alma was the best hitter in the family. We used to soak corn cobs in water so they wouldn't fly so far when we hit 'em. Alma was the first to hit one far enough to break a window in the barn.
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