I come from a family where my father is a filmmaker and professor of film.
Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life.
You really have to be careful with the clues you lay into the film - if they're too heavy-handed, or you've pandered to a slightly stupider audience, then you've spoiled it for the people who are even slightly smart.
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