We are finally entering an exciting time in medicine where we have the technology to custom-tailor treatment and preventive protocols just as we'd custom-tailor a suit or designer gown to one's individual body. But it all begins with you. You have to know yourself in a manner that you've probably never done before.
One of the bibles of my youth was 'Birds of the West Indies,' by James Bond, a well-known ornithologist, and when I was casting about for a name for my protagonist I thought, 'My God, that's the dullest name I've ever heard,' so I appropriated it. Now the dullest name in the world has become an exciting one.