If everybody thinks of something, then it will happen. Your mind is part of the universe. It is connected, you can use its energy.
What I do is try to stay away from the hot subjects.
Nobody wants to read about the honest lawyer down the street who does real estate loans and wills. If you want to sell books, you have to write about the interesting lawyers - the guys who steal all the money and take off. That's the fun stuff.
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