There's consciousness in my music, and my music comes from a conscious place. And when people say that, I certainly take it as a compliment. But my job, in terms of selling my music, is to be universal and to try to get it to everybody.
The way I see it, if people truly love my music, they will support me in some way down the road.
I'm not looking to set a standard... but, I believe I have offered a challenge to others with my work.
It doesn't get any more underground, conscious or indie than Macklemore, Ryan Lewis, but because they got a couple of really big pop hits, actually some of the biggest pop hits that hip-hop has ever seen, people are missing that part of their story. People are not counting that blessing.