In sports, you simply aren't considered a real champion until you have defended your title successfully. Winning it once can be a fluke; winning it twice proves you are the best.
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.
I was kind of surprised to learn how controlling I am. I never thought of myself in that way. I think the root of the control issues is usually fear, because you want to know what's going to be happening at any given moment.
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