One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't have to take out Super Bowl ads or plaster the New York subway system.
My main source of reading is scripts, which doesn't leave a whole lot of room for books.
When I stopped eating meat, I fell in love with East Indian food - there's so much selection, and they use the most beautiful spices.
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