To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.
Wandering around the web is like living in a world in which every doorway is actually one of those science fiction devices which deposit you in a completely different part of the world when you walk through them. In fact, it isn't like it, it is it.
We no longer think of chairs as technology; we just think of them as chairs. But there was a time when we hadn't worked out how many legs chairs should have, how tall they should be, and they would often 'crash' when we tried to use them.
If somebody thinks they're a hedgehog, presumably you just give 'em a mirror and a few pictures of hedgehogs and tell them to sort it out for themselves.