I grew up in Rome, in actually what I would say was a liberal, open-minded family. My father was an architect and my mother was a teacher of art history, so it was sort of intellectual, and maybe a bit much for me when I was a child.
I do write all the time about - you tell me what your dreams are. What are you chasing? It's not impossible. Name it.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
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