You can have a great script, and it can be a great show, but for whatever reason, it just doesn't take the public's interest.
These are not books, lumps of lifeless paper, but minds alive on the shelves.
Try to never say 'yes' on the phone; instead, say, 'I'll get back to you.' When you're actually speaking to someone, the desire to be accommodating is very strong, and can lead you to say 'yes' without enough consideration.
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