The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.
This is a nation that has lost the ability to be self-critical, and that makes a lie out of the freedoms.
You have to just go with your imagination, where your instinct takes you.
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