When you get to experience something that is outside of your reality, it changes you.
In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.
I like literature that you respond to in some way. You laugh, you cry, you turn the light on - that's great, it's eliciting a response by proxy.
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