I could be on 52nd and Third in Manhattan up and ask a strange for directions and they will help you, that's a rural heart. Your car breaks down in the middle of Iowa or somewhere, or Tennessee where I'm from, people want to help each other. Given each opportunity, you see how people come together.
Sadly, I don't think books ever sell based on your name alone - the minute we make an assumption like that is the minute it all goes horribly wrong!
I believe sci-fi fans are incredibly intelligent.
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