I think there is sort of a general universal perception of me, or someone who looks like me, as someone who is kind of menacing, dark or mysterious.
People often ask how I got interested in the brain; my rhetorical answer is: 'How can anyone NOT be interested in it?' Everything you call 'human nature' and consciousness arises from it.
It is so important for designers not to run scared, and not to be too worried about what's safe and what's commercial.
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