It's a great thriller or mystery, but on another level it's a film about the fact that, if you only look at a person through one lens, or only believe what you're told, you can often miss the truth that is staring you in the face.
Most marketers think there's a concept called a product life cycle. Once you realize that the world is organized by jobs that need to be done, you understand that product life cycles don't exist.
I was always the kid at the side of the playground, looking at the other kids. I didn't know how to get into the group. I was quiet and bookish, a bit of a geek. I was into orienteering when my friends were out clubbing.
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