Well first of all you have to make the character strong so that people can follow that. And then hopefully that character can integrate with the background of the social situation that people can recognize.
Never underestimate the power of jealousy and the power of envy to destroy. Never underestimate that.
A woman can be very beautiful and an ideal model and she will photograph incredibly well, but she'll appear in film and it won't work. What works is some fusion of physical beauty with some mental field or whatever you call it. I don't know.
I've met people who will go to a movie that I can't stand and they say that they saw that movie ten times. There's something they like and identified in that movie, and I don't see it.