What hasn't surprised me is that audiences, as we found starting with box sets, want control, to decide how they watch it. Appointment viewing is slowly being put slightly behind.
I believe if you go to a movie theatre, and you see something you think is incredible, if you walk out of the theatre and there was a bin in the lobby of DVDs of the film you just watched, you would buy four of them - one for you and three for your friends.
What's my favourite book? It changes all the time.
My life will change, because I want it to change; and also because this is something I'm committed to doing and that I believe my life has been leading towards.
Dolores del Rio