In a consumer society, people wallow in things, fascinating, enjoyable things. If you define your value by the things you acquire and surround yourself with, being excluded is humiliating.
The longer you hold a dollar, the longer you hold money, the more valuable it becomes over time. So the younger you are, the more ability you have to hold money longer term.
If you look at the least effective of the 'Twilight' movies, it was when they brought in an action-movie director instead of a director who was really a good storyteller. And you can tell the difference.
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