What's encouraging is that the early new platforms - Kindle and iPad - are clearly leading to people buying more books. The data is in on that.
Calculus, the electrical battery, the telephone, the steam engine, the radio - all these groundbreaking innovations were hit upon by multiple inventors working in parallel with no knowledge of one another.
Organizations that empower folks further down the chain or try to get rid of the big hierarchal chains and allow decision making to happen on a more local level end up being more adaptive and resilient because there are more minds involved in the problem.
For decades, we've worked under the assumption that mass culture follows a steadily declining path toward lowest-common-denominator standards, presumably because the 'masses' want dumb, simple pleasures and big media companies want to give the masses what they want.