The first and most important is to emphasize the enduring nature of the alliance relationship particularly with Europe which does share our values and interests even if it disagrees with us on specific policies.
There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.
It's tempting to work more than 60 hours a week and sacrifice sleep, not move, and eat bad foods as they are convenient. But this comes with a cost.
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