Our brain is essentially programmed to enjoy carbohydrates because they give us a sense of fullness and a rush of pleasure. When people go on low-carb diets, they start to almost subconsciously experience distress from eating carbohydrates.
The power of protest depends not only on how many turn out, but also on what legislative, judicial, and civil society institutions exist to enact the will of those marching in the streets.
The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.
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