I've put in so many enigmas and puzzles that it will keep the professors busy for centuries arguing over what I meant, and that's the only way of insuring one's immortality.
Before the advent of artificial light, we had 13, 14 hours in bed every night... and so what we experience now is about a 40% contraction of how we used to sleep, and I for one am glad of that - I don't want to spend 13 hours in bed.
Startups are rapidly changing systems. If you use an annual review cycle, you aren't getting feedback at the same pace that you need to adapt and change the business.
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