For me, the short story is the depth of a novel, the breadth of a poem, and, as you come to the last few paragraphs, the experience of surprise.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
When I was a kid, I looked up to an Olympian superstar. I won't mention his name but when I asked for his autograph he said, 'no.'
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