I wouldn't call myself a Christian because I do not believe that Jesus is God, nor do I believe that he ever thought that he was God, or that he ever said that he was God.
I think there is something to be said for not coddling people and not accepting good as good enough.
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
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