You make knowledge relevant to life and you make it important for children to learn things that will really relate to things going on in their lives, and not abstract.
Skip the religion and politics, head straight to the compassion. Everything else is a distraction.
It doesn't get any more underground, conscious or indie than Macklemore, Ryan Lewis, but because they got a couple of really big pop hits, actually some of the biggest pop hits that hip-hop has ever seen, people are missing that part of their story. People are not counting that blessing.
Being called a conscious rapper is quite a compliment. It's a great thing to be. But as an artist, my nature is to not be in a box.