Many of my fellow atheists consider all talk of 'spirituality' or 'mysticism' to be synonymous with mental illness, conscious fraud, or self-deception. I have argued elsewhere that this is a problem - because millions of people have had experiences for which 'spiritual' and 'mystical' seem the only terms available.
Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.