I feel 'Britannia High' is aimed at an older audience than 'High School Musical.' 'Britannia High' is more of a serious drama, with the music and dance on top.
As filmmakers, we're constantly always looking for something to bring the audience deeper into the reality of the story we're telling.
You have to make films you feel strongly about. And then hope you can find the audience.
There are certainly laws and elements that make a film more accessible to mainstream audiences. If you've got Tom Cruise as a strongman, I'm sure it would have larger audiences, but it wouldn't have the same substance.
Let's put it this way: art house theaters are vanishing. They have almost disappeared completely, and that means there's a shift in what audiences want to see. And they have to be aware of that and be realistic. It's as simple as that.
I learned very early that an audience would relax and look at things differently if they felt they could laugh with you from time to time. There's an energy that comes through the release of tension that is laughter.
It is extremely arrogant and very foolish to think that you can ever outwit your audience.
You either entertain an audience or you don't.
I have not wanted to intimidate audiences. I have not wanted my dancing to be an elitist form. That doesn't mean I haven't wanted it to be excellent.
My favorite audience is everybody. I worked in a drive-in theater from the time I was 8 years old until I went to college, and I'm accustomed to everybody can buy a ticket and everybody should be taken into account.
I'm trying to bring a new generation into the musical theater and to create a new audience.
When you dance and move around it creates a different reaction from the audience - they love it.
I'm trying to convey to my audience that you really can't judge a book by its cover, and there's more to the universe than you can see with your eyes.
Theatre is immediate, it's alive, you're there with the audience, it can't be done again and again and again and again, it's organic.
The evil of storytelling is you're trying to make the audience complicit in murder - 'Kill the guy! Jump him!' And then once you've done it, it's like, 'I've killed this guy, now what?'
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