The best entrepreneurs I've ever met are all good communicators. It's perhaps one of the very few unifying factors.
In 2012, I started writing songs - not for the world to hear, but for certain people I needed to talk to. My family, we were not big communicators. I had a hard time talking to people in general.
I have two older brothers. I am the baby. We're all very, very close. We're great communicators, so we get along really well.
The issue is: how do you engage the audience? And one of the things I talk to our communicators about is: The outline is great; the stories are great. But how do you engage them? How do you make it feel like we are on a journey, not you are just up there giving me information.
Educators take something simple and make it complicated. Communicators take something complicated and make it simple.
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
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