I remember being in the Ontario Legislature and the Liberals yelling over at me about the fact that the dollar was rising, and that was bad for business, and didn't I realize that. And I thought, 'What are you talking about?' The value of the currency in part, large part, reflects the world's view of the state of our economy.
In the old days we were the challenger brand competing against the big banks, but today I go round the world and I sit with governors of central banks and finance ministers and, in some cases, prime ministers. They all know Travelex. We are regarded as the establishment - the world's largest retailer of foreign currency.