Goodwill and reputation are intangibles, but they are the keys to business success. Since they are also inexorably linked to social values, it follows that a change in social norms will have a significant impact on profits.
People attach too much importance to intangibles like heart, desire and clutch hitting.
We are searching for some kind of harmony between two intangibles: a form which we have not yet designed and a context which we cannot properly describe.
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