Ever since Katrina, there has been a proliferation of efforts at the state level and among hospital administrators to come up with guidelines that would help professionals stuck in a situation like this to prioritize patients. These are questions of values much more than they are of medicine or nursing. They're the province of everybody.
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.