You see movie stars advertising all sorts of things today for whatever reason. And it may be that it affords them the luxury to do smaller movies or to go and do a play. Because, otherwise, you have to keep doing movies where you get paid millions and millions of dollars to maintain a certain lifestyle.
The no-subscription fee was so much in our DNA from the original 'Guild Wars': that we would get a smaller market but willing to pay however many dollars every month. It's always been looking at that. We've also been looking at micro-transactions, and we use the original 'Guild Wars' as a test bed. What did people like? What did people accept?
I'm going to be doing solo stuff. The idea is to do 'small' and 'off my beaten path,' or go back to an old, beaten path - do some smaller things that I haven't done in 15 or 20 years. Just to sort of get my feet wet, because I haven't done my own material for a couple of years - I've been doing a lot of other things.