People are looking for certainty. The more complex the world becomes, the more people look for people to give them certainty and tell them what to do. During the past few years of actively thinking about this, there is one thing that I have accepted: certainty is not out there. There is not one strategy to follow, and that's OK.
As women, we feel we can't ask for things. There's been a lot of research done recently and, more often than not, if a woman goes in to ask for a raise, she'll get it. But she's thinking, 'Do I deserve it? I've got to give a list of why I deserve it.' Whereas a man will just go in and ask for a raise. It's so scary.