Water, like many other resources, is harvested, transported and used throughout all aspects of society. Unlike other resources, water is critical to the survival of all forms of life. The underlying question that sits at the core of my exploration is to what degree can we shape water before it begins to shape us.
Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.